UK MP Jess Asato sues xAI over deepfake images

British Labour MP Jess Asato is taking legal action against Elon Musk's xAI, arguing it unlawfully used her image to create deepfakes. After the 2025 Grok deepfake scandal, sexualized images of her spread on X while her complaints were repeatedly dismissed. The case could set a precedent for holding AI companies liable for harm caused by their products.

• Asato is suing xAI for using her image without consent
• Sexualized deepfakes of the MP spread on X; complaints were dismissed
• The case could set a precedent for AI company liability
• xAI did not respond to WIRED's request for comment