Nielsen: YouTube took 14.2% of US TV viewing in July, Netflix just 7.8%

Nielsen's July 2026 Gauge report put YouTube at 14.2% of all US TV viewing, nearly double Netflix's 7.8%. Streaming overall accounted for 49% of TV time, while free services The Roku Channel (2.9%) and Tubi (2%) beat Peacock and Warner Bros. Discovery's services.

• YouTube hit 14.2% of US TV viewing, Netflix 7.8%
• Streaming made up 49% of all TV time in July
• The Roku Channel (2.9%) beat Peacock (2.6%)
• Tubi (2%) topped WBD services including HBO Max (1.4%)