Study links OpenAI licensing deals to more AI search citations

OtterlyAI and Press Ranger analyzed 129.3 million AI-citation events and 91 AI content-licensing deals covering 314 publisher domains. Pages from OpenAI-licensed publishers averaged 10.2 citations per cited page on ChatGPT versus 6.9 for unlicensed pages, a 48% premium. The authors stress the finding is an association, not proof of causation.

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Study links OpenAI licensing deals to more AI search citations

OpenAI-licensed pages averaged 10.2 citations per page on ChatGPT vs 6.9 unlicensed
Across seven platforms the gap was 46%: 10.7 vs 7.3 citations per cited page
57.9% of citations for OpenAI-licensed publishers came from ChatGPT
Google-licensed publishers saw little or no advantage on Google AI Overviews

#OpenAI#ChatGPT#Google#Perplexity

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