YouTube leads US TV viewing with 14.2% share

Nielsen's The Gauge for July 2026 shows YouTube captured 14.2% of US TV viewing time, nearly double Netflix's 7.8%. The Roku Channel (2.9%) beat Peacock (2.6%), while Tubi (2%) outpaced Warner Bros. Discovery's services (1.4%). Streaming accounted for 49% of all TV time.

• YouTube holds 14.2% of US TV viewing, Netflix 7.8%
• The Roku Channel beats Peacock: 2.9% vs 2.6%
• Tubi's 2% tops Warner Bros. Discovery services at 1.4%
• Streaming made up 49% of all TV viewing time