Mozilla Launches "Come Back to Firefox" Campaign
Mozilla has launched a media campaign to win back Firefox users, debuting during today's NFL broadcasts. Ads featuring early-web viral stars push for an open internet free of tracking and forced AI.
- Campaign debuts during NFL games and was made with agency We Believers
- Ads feature Overly Attached Girlfriend, Dancing Matt and Annoying Orange
- Core message: browsing without tracking or forced AI, unlike Big Tech
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