Bose's $99 wired earbuds keep selling out amid Bluetooth backlash

Bose released its first wired audio product in 11 years, $99 noise-cancelling earbuds, and pre-orders wiped out two months of stock in under 24 hours. US wired headphone sales rose 15% year over year to $354 million in 2026, according to Circana.

• Pre-orders for Bose's $99 Noise Cancelling Wired Earbuds sold out two months of stock in under 24 hours
• US wired headphone sales grew 15% year over year to $354 million in 2026
• The average wired pair costs $12, with Apple, Sony, JLab, Sennheiser and Skullcandy leading
• Millennials aged 35–44 are the top buyers, often parents of young children