Bose's $99 wired earbuds sold out in two days

Bose launched $99 Noise Cancelling Wired Earbuds with ANC and inline controls, no app or AI features. US preorders sold out within two days, with European sales starting October 15.

• Priced at $99/£99 with ANC and inline buttons, no app required
• US preorders sold out two days after launch
• European release began on October 15
• Bose president Raza Haider links demand to a shift away from apps and AI