MacBook Neo Helps Apple Gain PC Share as Market Falls 21%

Counterpoint Research estimates worldwide PC shipments fell 21% to 57 million units in Q3 2026, while Apple's share rose from 8.7% to 9.8%, helped by the MacBook Neo. Mac shipments dropped 11% to 5.6 million units, keeping Apple the fourth-largest vendor. Counterpoint expects global PC shipments to fall 27% year over year in Q4.

• Worldwide PC shipments fell 21% to 57 million units in Q3 2026
• Mac shipments dropped 11% to 5.6 million; Apple's share rose to 9.8%
• Lenovo leads with 26.3%, followed by HP at 18.1% and Dell at 13.3%
• Counterpoint forecasts a 27% year-over-year PC market decline in Q4