Global smartphone shipments fall 20% YoY in Q3 to 14-year low

Counterpoint Research reports global smartphone shipments fell 20% YoY in Q3 2026 to their lowest Q3 level in 14 years amid memory shortages. Apple's share crossed 20% for the first time in any Q3, reaching 22%.

• Global smartphone shipments dropped 20% YoY in Q3
• Lowest Q3 level in 14 years, per Counterpoint Research
• Memory shortages constrained supply for most OEMs
• Apple's share hit 22%, first time above 20% in any Q3