BMW's new iX3 factory runs non-stop as orders top 100,000

BMW added a third shift at its iX3 plant in Debrecen, Hungary, due to over 100,000 orders in Europe. Half of the cars have already been assembled; the €2 billion factory operates around the clock — the fastest production launch in BMW's history.

• Over 100,000 orders for iX3 in Europe, 50,000 cars already assembled
• The €2 billion factory went from one shift to round-the-clock in 8 months
• In autumn, a second electric model will be added to the line — likely iX4
• From 2027, iX3 for the US will be assembled in Mexico