AI shopping agents hit retailer walls as Amazon and banks push back

The Verge tested agentic shopping and found Meta's Muse, Google and OpenAI agents blocked or throttled by Amazon, Target and banks. Amazon sued Perplexity and asked Meta to remove Amazon from Muse, while JPMorgan barred outside agents from customer accounts.

• Amazon sued Perplexity and blocked Meta's Muse agent from shopping on its site
• JPMorgan called outside agent access to accounts "too risky" for clients
• Muse passed Target's bot check one day and was blocked the next
• The agent filled a The RealReal cart, locking items from other shoppers