Meta's European ad growth slows as users opt for less personalization

Meta's ad revenue in Europe grew 18% year-on-year in the quarter through September, slower than the previous two quarters and well below 33% growth in the US and Canada. The company links the slowdown to the EU-mandated Less Personalized Ads option, introduced after a €200 million DMA fine.

• European ad revenue grew 18% year-on-year versus 33% in the US and Canada
• Growth in Europe fell from about 40% to 24% over the prior two quarters
• Less Personalized Ads uses 90% less data than personalized advertising
• The LPA option launched in the EU in early 2026 after a €200 million DMA fine