Netflix viewing time falls 26% as price hikes loom

Jefferies data shows average monthly viewing per subscriber fell from 66 hours in H1 2023 to 49 hours in H1 2026. Netflix's US TV consumption share slipped to 7.8% in July. Quarterly revenue reached about $12.9 billion, up 12% year over year, with further price increases not ruled out.

• Viewing per subscriber: 66 hours in 2023 vs 49 hours in 2026
• Netflix's US TV share fell to 7.8% in July, down 1 point
• Quarterly revenue of about $12.9 billion, up 12% year over year
• Former Disney executive Peter Rice becomes chief content officer on October 26