Valve to rebuild Steam deals and sales system for 2027 launch

Valve will replace manually curated Steam sales with an algorithm-driven model of personalized recommendations based on play history and wishlist activity. The rollout is planned for early 2027; currently 1% of paid games generate 85% of the platform's revenue.

• 1% of paid Steam games generate 85% of platform revenue
• New model uses personalized recommendations from play history and wishlists
• Algorithm-driven sales are set to launch in early 2027
• Goal is to extend sales life for mid-tier and niche games