Hyderabad consumer commission orders Amazon to refund Prime member over mid-subscription ads

A Hyderabad consumer commission ruled that inserting ads into Prime Video during an active paid subscription and charging Rs 699 to remove them was a deficiency in service and an unfair trade practice. Amazon was ordered to refund the Rs 1,499 annual fee plus Rs 5,000 in compensation and Rs 3,000 in costs within 45 days.

• Refund of Rs 1,499 for the annual Prime membership bought on May 11, 2025
• Additional Rs 5,000 compensation and Rs 3,000 litigation costs within 45 days
• Ad-free viewing was priced at Rs 699 a year or Rs 129 a month
• Amazon did not appear before the commission and filed no reply