Magic: The Gathering posts first-ever $600m quarter

Hasbro's Q3 2026 results show Magic: The Gathering revenue reached $616m, topping $600m for the first time and growing over 34% year on year. The Hobbit set and the Reality Fracture release drove sales, while Wizards of the Coast grew 31%.

• MTG quarterly revenue hit $616m, up over 34% year on year
• The Hobbit became the 4th best-selling set of all time
• Wizards of the Coast and Digital Gaming grew 31%
• Distribution rose 40%, and 30% within the WPN