Netflix: Only 3.5% of Subscribers Play Games Monthly

An internal Netflix memo seen by The Wall Street Journal says just 3.5% of subscribers play games monthly, 10% short of the company's 2026 reach and engagement target. Netflix has shifted from AAA titles to mobile and social games, and this week cut more than 1,000 jobs, about 6% of its workforce, ahead of its October 20 earnings report.

• 3.5% of Netflix subscribers play games each month
• That is 10% below Netflix's 2026 gaming target
• In 2022, fewer than 1% of subscribers played games
• Netflix laid off over 1,000 staff, about 6% of its workforce