Strauss Zelnick stresses a well-known franchise like GTA still needs marketing

Take-Two president Strauss Zelnick said well-known franchises like GTA 6 still need marketing: 'you always have to go out and create enthusiasm.' He compared the campaign to promoting the Barbie movie and noted the 27-minute GTA 6 preview on Netflix drew 31.1 million views in four days.

• Zelnick: awareness and enthusiasm are different, both are needed
• GTA 6 preview on Netflix got 31.1 million views in 4 days
• Campaign compared to marketing for the Barbie movie
• Take-Two uses a broad campaign with soundtrack album and Dazed cover