Salesforce to buy marketing platform Braze for $5.7 billion
Salesforce Inc. has agreed to acquire Braze Inc., an AI-powered marketing platform, for almost $5.7 billion in enterprise value. The deal expands Salesforce's marketing and customer engagement tools.
- Deal valued at about $5.7 billion in enterprise value
- Braze is an AI-powered platform for marketers
- Acquirer is Salesforce
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