FTC Clears Publicis's $2.2B LiveRamp Deal With Equal-Access Condition

The US Federal Trade Commission will allow Publicis Groupe to complete its $2.2 billion acquisition of LiveRamp if the French media giant offers rivals equal access to the digital advertising platform's data connectivity services.

• Publicis's acquisition of LiveRamp is valued at $2.2 billion
• FTC requires equal data access for LiveRamp's rivals
• Condition covers data connectivity services for digital advertising