Apple gains market share as the device industry shrinks

Apple's PC market share rose to 10.5% in Q3 from 8.8% a year earlier even as Mac sales fell 7.1%, according to Gartner. Counterpoint puts Apple's share of global smartphone sales at a record 22%. iPhone loyalty among recent buyers reached 87%, a three-year high.

• Mac share of PC market: 10.5% in Q3 vs 8.8% a year earlier
• Mac sales fell 7.1%, but slower than the overall market
• Apple's share of global smartphone sales hit a record 22%
• iPhone loyalty among recent buyers reached 87%, a three-year high