NBA deploys AI: Hawk-Eye, smart ball and betting surveillance

The NBA is rolling out AI across officiating, integrity monitoring and analytics. Sony Hawk-Eye and a Wilson ball with a one-gram sensor aim to automate out-of-bounds and goaltending calls, while an internal AI platform flags suspicious betting and social media activity. AWS-powered Gravity and Leverage Score metrics measure player impact beyond the box score.

• Wilson's one-gram sensor ball is being tested in G League, Summer League and preseason
• Hawk-Eye tracks players and the ball in 3D with low latency
• The NBA's internal AI platform analyzes bets, injury reports and social media
• Gravity and Leverage Score metrics are built on AWS models