Amazon launches Prime 360 AI replays that fly the camera through NBA action

Amazon introduced Prime 360, a system of high-resolution cameras around the arena that uses in-house AI models on AWS Trainium chips to reconstruct plays as 3D scenes and generate replays with a camera flying through the action. The feature will appear in live games and studio shows during Amazon's second season of NBA coverage on Prime Video, starting Oct. 23.

• Prime 360 uses an array of cameras and AI on AWS Trainium chips for 3D play reconstruction
• Camera-fly-through replays will appear in live games and studio shows
• Fantasy basketball integration with Yahoo Sports added
• NBA season on Prime Video tips off Oct. 23 with 100+ games