Xbox manager says devs not using AI shouldn't "be in the business of being a business"

Brandon Stirrup, a senior business strategy manager at Microsoft, said on X that studios refusing generative AI "should not be in the business of being a business." He claims he built a basic game in two days with three hours of active work and that hundreds of Xbox employees already use AI.

• Stirrup: a 5–10 year plan without AI in 2026 is pointless
• He says he built a game in two days with three hours of work
• He claims hundreds of Xbox employees use AI
• Stirrup admits he has never made a video game