Xbox CEO: Game Pass Strategy Sent Business Into 'Freefall'

Xbox CEO Asha Sharma told staff in an internal memo that the Game Pass strategy drove the division's finances into "freefall," citing the impact on Call of Duty sales and subscription costs. Microsoft reportedly expected 77 million Game Pass subscribers this year but has only about 30 million. Sharma says Game Pass has returned to growth of 2–3x after an eight-month decline.

• Sharma: Game Pass strategy sent Xbox into 'freefall'
• Microsoft expected 77M Game Pass subscribers, has about 30M
• After $69B Activision deal, subscription costs rose and CoD sales fell
• Sharma: Game Pass returned to 2–3x growth after eight-month decline