Legal guide maps how AI laws reshape game development

A GamesIndustry.biz analysis outlines the legal risks generative AI poses to game studios: potential infringement from LLM training data, input and output licensed back to tool providers, SAG-AFTRA consent and compensation rules for performers' voices and likenesses, differing copyright treatment of AI works in the US, China and the UK, and the EU AI Act's broad deepfake definition.

• Many AI tools license inputs and outputs back to the provider, including proprietary IP
• The 2024/25 SAG-AFTRA deal requires express consent and pay for voice and likeness
• US law denies copyright for purely AI images, while China grants protection
• The EU AI Act's deepfake definition covers realistic people, places and events