NBC Asked an AI Actress About the End of Humanity. She Was Very Reassuring.
On September 14, 2026, NBC featured synthetic persona Tilly Norwood from London-based Particle6 on 3rd Hour of Today. SAG-AFTRA stated that studios must notify the union about using AI performers and comply with contracts.
- Norwood was created by Particle6 and Xicoia using about ten AI tools
- The persona debuted in July 2025 in the AI Commissioner sketch
- SAG-AFTRA: studios must notify the union about AI performers
- On air, the voice was robotic, with glitches and repetitions
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