OpenAI accelerates ad push with Meta hires and price cuts

OpenAI is rapidly expanding its advertising business: nearly half of its roughly 140 ad staff joined between July and September, with Meta the biggest source of talent. The company rolled out new ad products and cut rates, drawing more advertisers.

• Nearly half of OpenAI's ~140 ad employees joined in July–September
• Meta is the biggest talent source; ad chief Dave Dugan spent 12 years there
• OpenAI cut ad rates and launched new advertising tools
• Lower prices and new products attracted more advertisers