Greg Joswiak Says Apple Isn't Building AI for the 'Lunatic Fringe'

Apple marketing chief Greg Joswiak told TIME that Apple Intelligence targets "everyday people" rather than the "lunatic fringe" of die-hard AI believers chasing superintelligence. He added that Apple doesn't feel threatened by AI competition, citing its deep product integration as a key advantage.

• Joswiak: Apple Intelligence is for "everyday people," not the "lunatic fringe"
• Target users aren't superintelligence chasers, though they can still use it
• Apple says it doesn't feel threatened by AI industry competition
• Focus is on integration and privacy rather than chasing superintelligence