Autonomous robot Tally scans shelves at Seattle Fred Meyer store

Shoppers at a Fred Meyer store in Seattle are encountering Tally, an autonomous robot from Simbe Robotics that uses cameras and AI to track inventory and pricing. Kroger has been piloting the technology since 2024, and Simbe has over 3,000 units under contract, including 500 within Kroger. Shoppers and workers have mixed reactions, citing job and privacy concerns.

• Simbe Robotics' Tally robot scans shelves at a Seattle Fred Meyer using cameras and AI
• Kroger began piloting the robots in 2024 for real-time inventory tracking
• Simbe has over 3,000 autonomous units under contract, including 500 in Kroger stores
• Seattle startup Augmodo instead uses smart badges on workers to capture shelf data