Galaxy Z Fold 8 popularity lifts Samsung's market share to 23% in Q3

Samsung's global smartphone market share rose to 23% in Q3 2026 from 19% a year earlier, according to Counterpoint Research. Shipments fell 3% year over year, but strong demand for the Galaxy Z Fold 8 softened the decline. Apple grew its share but stayed just below Samsung.

• Samsung's share rose to 23% from 19% year over year
• Samsung smartphone shipments fell 3% year over year
• Apple grew its share but remained below Samsung
• Higher average selling prices and Galaxy Z Fold 8 demand drove growth