Steam may have quietly improved discoverability, indie devs see benefit

Valve changed the Discounts & Events banner on the Steam homepage to personalize offers by player interests. According to GameDiscoverCo and publisher Hooded Horse, indie games are getting significantly more impressions and wishlists.

• Discounts banner now matches offers to player interests
• One indie game got nearly half a year of traffic in a month
• Hooded Horse game visits rose from 6,000 to 14,000 in a month
• Developers report growth in wishlists and sales