TikTok cut advertiser violations triggering immediate bans from 37 to 13

According to Forbes, TikTok reduced the number of violations that lead to an immediate advertiser ban from 37 to 13 last fall. The change led to a surge in scam ads on the platform.

• TikTok cut immediate-ban advertiser violations from 37 to 13
• The change was made last fall, per sources and internal docs
• Scam ads surged on the platform after the rules were relaxed