Take-Two CEO Says GTA 6 Still Needs Aggressive Marketing Despite Massive Hype

Take-Two CEO Strauss Zelnick said GTA 6 still requires aggressive marketing to turn awareness into excitement. He compared the campaign to the Barbie movie and called the 27-minute Netflix video educational for new players.

• Zelnick: marketing goal is to turn awareness into excitement
• 27-minute Extended Look on Netflix called educational for players
• GTA 6 preorders rose 436% after gameplay showing
• GTA 6 release planned for November 19, 2026