Report: Walmart patents allow individualized pricing and shopper profiling

Groundwork Collaborative flagged over a dozen Walmart patents covering individualized pricing, customer profiling and AI-driven promotions. Walmart said it does not use personal data or willingness to pay to set prices, while shoppers using Sparky show 40% higher order values.

• Groundwork Collaborative report cites over a dozen Walmart pricing and profiling patents
• One patent describes raising prices to estimate a shopper's willingness to pay
• Walmart: "We price products, not people" — no individualized pricing
• Walmart says Sparky users' average order values are 40% higher