EU AI Transparency Rules Take Effect August 2, 2026

From August 2, 2026, Article 50 of the EU AI Act (Regulation 2024/1689) will require providers and deployers of AI systems to disclose AI interactions and label AI-generated content, including deepfakes. Penalties reach €15 million or 3% of global turnover.

• Article 50 obligations apply from August 2, 2026
• Providers must mark AI-generated content machine-readably
• Deepfakes and AI public-interest text require disclosure
• Penalties reach €15 million or 3% of global turnover