Adobe to rebuild Heathrow's website on AI-powered CX Enterprise

Heathrow Airport has extended its partnership with Adobe and will rebuild its main website on Adobe CX Enterprise, which uses AI agents to manage customer experience. The site draws over 50 million visitors a year, and the airport will use Adobe Brand Visibility to track mentions in ChatGPT, Copilot and Perplexity. No launch date or deal value was disclosed.

• Heathrow's site with 50M+ annual visitors moves to Adobe CX Enterprise
• AI agents will handle customer acquisition and service
• Adobe Brand Visibility tracks how AI chatbots mention Heathrow
• The airport handled a record 84.5 million passengers in 2025