Apple CEO Ternus' $8.5M stock sale was tax math, not a market call

New Apple CEO John Ternus sold about $8.46 million in stock after 99,878 RSUs from a 2023 award vested; 49,054 shares were withheld for taxes. The sale ran under a Rule 10b5-1 plan adopted May 21, 2026, before he became CEO. Tim Cook sold about $63.8 million and Deirdre O'Brien about $15.5 million.

• Ternus sold 25,412 shares at $331.38–334.05 for about $8.46 million
• Apple withheld 49,054 shares to cover taxes after the vest
• The sale ran under a 10b5-1 plan adopted May 21, 2026
• Cook sold 191,753 shares for ~$63.8M, O'Brien ~$15.5M