Twitch tests Shopping category with Amazon Live streamers

Twitch has launched a Shopping category and top navigation link for Amazon Live streamers in the US, with six creators selling products ranging from Vitamix blenders to handbags via embedded Amazon links. The platform is also testing AI transcription of streams to assess ad suitability.

• Shopping category is limited to Amazon Live streamers in the US
• Six streamers in the category had a combined 65 viewers
• Product links to Amazon listings appear in an embedded carousel
• Twitch is testing AI transcription to judge ad suitability