After Crazy Taxi AI Backlash, Sega Says It's 'Very Cautious' About the Tech

Sega said it uses AI to improve efficiency in publishing and corporate departments, but is not entrusting the creative aspects of game development to the technology. The statement follows criticism over generative AI use in Crazy Taxi: World Tour.

• Sega uses AI in publishing, corporate departments, and business idea generation
• The company does not entrust creative aspects of game development to AI
• Crazy Taxi: World Tour was criticized for generative AI use in the research phase
• Sega set up a Generative AI Committee in 2025 to oversee the tech