Sega says it is 'very cautious' about AI and won't use it for creative work

Sega said it uses AI only to improve efficiency in publishing and corporate departments, but will not entrust the creative aspects of game development to it. Deputy chief business officer Tsuyoshi Saito said the company is taking a 'very cautious' approach.

• Sega uses AI for efficiency in publishing and corporate departments
• Creative aspects of game development are not entrusted to AI
• Sega runs a Generative AI Committee with legal staff from each region
• AI was used in the initial research phase of Crazy Taxi: World Tour