85.8% of Japanese Game Developers Use Generative AI, Survey Finds

A CESA survey found that 85.8% of Japanese game developers use generative AI in their work, with 63% using it daily. A year earlier that figure was 51%. Most say AI is used to optimize pipelines rather than create assets.

• 85.8% of Japanese game developers use generative AI
• 63% use AI daily, 22.8% occasionally
• In 2025, 51% of developers used generative AI
• CESA survey includes Capcom, Square Enix, SEGA, Konami, Koei Tecmo and Sony