Meta launches Edits Assistant to analyse why your videos underperform

Meta has launched an AI assistant for its Edits app that analyses Instagram metrics — views, retention, likes, follows and comments — and gives creators personalised feedback instead of editing videos. According to Edits lead Brett Westervelt, it spots patterns over time and suggests audio and concepts, leaving creative decisions to the creator.

• Edits Assistant is a chatbot that analyses a creator's Instagram metrics
• It uses views, retention, likes, follows and comments
• It suggests audio and concepts but does not edit videos
• Meta says it developed the tool closely with creators