Policy52 mOctober 5, 2026, 08:01

IAB Tech Lab ships OpenProposal draft for ad-buying agents

On September 22, 2026, IAB Tech Lab released AAMP 3.0 with OpenProposal, a draft spec for how seller agents describe ad products and how buyer agents compare them to a campaign brief. Public comment runs through October 22, and IAB Australia opened a seller sandbox on synthetic data.

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IAB Tech Lab ships OpenProposal draft for ad-buying agents

OpenProposal is wired to AdCOM, OpenDirect and the Deals API
Public comment on the draft runs through October 22, 2026
IAB Australia opened a seller sandbox on synthetic data
OpenRTB has no proposal_id linking auctions to the winning proposal

#IAB#OpenRTB#AdCOM

Vercel Labs ships scriptc, a TypeScript-to-native compiler

Jensen Huang: labs that lack control should not ship AI products

Policy

IETF Publishes AGTP-COMMERCE Draft for Agent-to-Agent Commerce

Policy

IAB Tech Lab ships OpenProposal draft for ad-buying agents

Vercel Labs ships scriptc, a TypeScript-to-native compiler

Jensen Huang: labs that lack control should not ship AI products

IETF Publishes AGTP-COMMERCE Draft for Agent-to-Agent Commerce

Hong Kong to draft age assurance rules for social media and AI chatbots