HubSpot rebuilds its CRM platform around contextual AI

At its Unbound conference, HubSpot announced its largest CRM update: a revamped Breeze assistant, a self-updating Smart CRM, and a Context Home section with data completeness scoring. It also announced the first CRM integration with ChatGPT Ads and integration with Microsoft Advertising.

• Breeze Assistant now sets tasks and selects AI agents for reports and campaigns
• Smart CRM automatically syncs data from calls, emails, and meetings
• Context Home shows data completeness score and gaps for AI
• First CRM integration with ChatGPT Ads and Microsoft Advertising