DraftKings uses AI to target ads at losing bettors

According to reports from The New York Times and the EFF, DraftKings uses machine learning on customers' betting records to identify losing and problem gamblers and serve them bonus-bet promotions. Six former employees said the company also shelved efforts to predict gambling addiction. In Ontario, such targeted ads may violate AGCO rules.

• The model analyzes betting frequency, daily balances and typical losses
• DraftKings also calculated how likely a bettor was to stop betting
• The company sidelined a model that scored gambling-addiction risk
• AGCO bans targeted advertising of bonuses in Ontario