OnePlus Grew Fastest in India's Under Rs 20,000 Segment

A joint Counterpoint Research and OnePlus report says OnePlus was the fastest-growing brand in India's under Rs 20,000 segment in Q2 2026. The company raised prices by just 8% versus the market's 16% average and focused on the affordable OnePlus N series (N6, N6x, N6 Lite).

• OnePlus was the fastest-growing brand in India's under Rs 20,000 segment in Q2 2026
• OnePlus raised prices 8% while the market averaged a 16% increase
• Growth driven by the affordable OnePlus N series: N6, N6x and N6 Lite
• OnePlus is expected to skip the OnePlus 16 5G launch in India over pricing