Ubisoft renames Creative House 2 as Massive Entertainment

Ubisoft has renamed its Creative House 2 unit, home to The Division, Ghost Recon and Splinter Cell, as Massive Entertainment, adopting the brand of the Swedish studio behind The Division. Teams in Montreal, Paris, Sweden and Toronto will operate under the new name, led by General Manager Christoph Hartmann.

• Creative House 2 is renamed Massive Entertainment
• Teams in Montreal, Paris, Sweden and Toronto unite under the brand
• Christoph Hartmann leads the unit as General Manager
• The Creative Houses structure was introduced in late 2025