Instagram adds an AI assistant to its Edits app

Instagram has added an AI "creative assistant" to its standalone Edits app that pulls data from a user's account — likes, views, retention and shares — and suggests what to change. The feature is free up to a limit, with more usage available via a Meta One subscription.

• The assistant answers questions about trends, why a video worked and content ideas
• It analyzes likes, views, video retention and shares to spot patterns
• Basic use is free, with more usage via a Meta One subscription
• YouTube recently announced a similar AI dashboard for creators