Amazon brings AI-powered Alexa+ assistant to India

Amazon launched its AI assistant Alexa+ in India in Early Access on Echo Show devices with screens. It supports English, Hindi and Hinglish, and is adapted for Indian accents and noisy homes. After Early Access it will be free for Prime, with a separate subscription at 2000 rupees per month.

• Alexa+ available on Echo Show with screen in English, Hindi and Hinglish
• Free for Prime subscribers after Early Access, otherwise 2000 rupees per month
• ASR fine-tuned for Indian accents, code-mixing and noisy homes
• Assistant gains memory, personalization and action-taking